How Slip-Less Services Boosted Organic Traffic by 500% in 60 Days

A slow website was costing Slip-Less Services visibility and leads.

 With HireGummy’s vetted marketing specialist, they rebuilt site speed and SEO from the ground up.

Results: 40% Lower Ad Spend, Faster Performance, Higher Rankings, and 5× more Organic Traffic.

A slow website was costing Slip-Less Services visibility and leads.

HireGummy’s vetted marketing specialist rebuilt site speed and SEO from the ground up.

Results: 40% Lower Ad Spend, Faster Performance, and 5× more Organic Traffic. 

HireGummy Michael

Michael Palas
Managing Director

HireGummy Michael

Michael Palas
Managing Director
Slip-Less Services

Improved Blocking Time

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Annual Savings Per Hire

$ 0 K+

Increase SEO Score

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Lower Ad Spend

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Hire a High Performing Marketing Specialist for 70% Less Cost

Local, Slower & Expensive to..

Global, Faster & Affordable

Table of Contents

  • The Challenge
  • HireGummy’s Vetted Talent
  • Business Specific Solution
  • Unprecedented Results
  • Why it Matters?

Meet the Talent

Muhammad Sami

Marketing Specialist

Expertise: SEO, Google Ads, Performance Marketing, Meta Ads

Experience: 5 Years

HireGummy Video Testimonial

We found HireGummy very professional about the way they are doing their business.
Also very personalised in helping us achieve our goals, always offering a little bit more help than we’ve asked for.

Michael Palas

Managing Director
Slip-Less Services

The Challenge

Slipless Services was a Category Leader, and had a strong brand…

But its website? Not performing at it’s full potential.

Pages were slow, poorly indexed, and not optimized for search.

  • The PageSpeed score sat at 60, with large unoptimized images and blocking JavaScript slowing the site down.

  • Only one page out of dozens was SEO-optimized; most had generic meta titles, descriptions over 160 characters, and no schema markup.

  • Even worse, many pages weren’t being indexed or crawled properly, meaning Google didn’t even see them.

  • Struggled with scaling digital lead generation, wasted ad spend, and inconsistent inbound leads.

Hence, low visibility, weak organic traffic, and missed conversions.

HireGummy's Vetted Talent

After 70+ applications, 4 rigorous screening rounds, 3 shortlisted candidates each preparing a custom strategy for Slip-Less Services, HireGummy placed a highly skilled Marketing Specialist, with over 5 years of Performance Marketing & SEO Expertise, who audited and rebuilt Slipless’s technical foundation.

Within 2 weeks of hiring, the specialist began optimizing the site’s speed, structure, and discoverability, with a dedicated Client Success Manager ensuring consistent communication and measurable improvements.

Business Specific Solution

Sami, the Marketing Specialist started off strong and after careful research, implemented these quick solutions. 

Speed Optimization

  • Improved First Contentful Paint (1.6s → 0.9s) and Largest Contentful Paint (3.8s → 1.7s).
  • Eliminated all Total Blocking Time (from 280ms → 0ms).
  • Compressed and optimized all product images.
  • Implemented lazy loading for below-the-fold visuals.
    Improved JavaScript execution time and streamlined asset delivery.

SEO Overhaul

  • Rewrote all meta titles and descriptions to ideal character limits.
  • Added targeted keywords to every product and category page.
  • Fixed heading structures (H1–H3) and alt text for accessibility.
  • Added product schema to improve Google indexing and visibility.
  • Ensured complete site indexing and crawlability.

Content & Technical Enhancements

  • Created an optimized content structure aligned with user intent.
  • Improved accessibility and site hierarchy for better crawl depth.

Lead Generation Improvement

  • Cut ad spend waste by 40% while improving lead quality
  • Boosted organic traffic by 3× within 60 days
  • Increased inbound lead flow and strengthened brand visibility.

Unprecedented Results

MetricBeforeAfterChange
Performance Score6093+55%
Total Blocking Time280ms0msEliminated
SEO Score (Rank Math)2783+56 Points
Organic Search Sessions42253+500%
Engagement Rate44%91.7%+108%

To learn more about Slip-Less Services and the Results, visit: 
Slip-Less Services Website

Why it Matters?

Speed and SEO go hand-in-hand. When your website loads slowly, Google doesn’t trust it, and your customers never see it.

By combining technical performance fixes with on-page optimization, HireGummy’s Marketing Talent helped Slipless Services go from invisible to unmissable, delivering faster performance, better engagement, consistent lead flow, direct revenue increase and exponential organic growth.

Local, Slower & Expensive to..

Global, Faster & Affordable

Table of Contents

  • The Challenge
  • HireGummy’s Vetted Talent
  • Business Specific Solution
  • Unprecedented Results
  • Why it Matters?

Meet the Talent

Muhammad Sami

Marketing Specialist

Expertise: SEO, Google Ads, Performance Marketing, Meta Ads

Experience: 5 Years

HireGummy Video Testimonial

We found HireGummy very professional about the way they are doing their business.
Also very personalised in helping us achieve our goals, always offering a little bit more help than we’ve asked for.

Michael Palas

Managing Director
Slip-Less Services

The Challenge

Slipless Services was a Category Leader, and had a strong brand…

But its website? Not performing at it’s full potential.

Pages were slow, poorly indexed, and not optimized for search.

  • The PageSpeed score sat at 60, with large unoptimized images and blocking JavaScript slowing the site down.

  • Only one page out of dozens was SEO-optimized; most had generic meta titles, descriptions over 160 characters, and no schema markup.

  • Even worse, many pages weren’t being indexed or crawled properly, meaning Google didn’t even see them.

  • Struggled with scaling digital lead generation, wasted ad spend, and inconsistent inbound leads.

Hence, low visibility, weak organic traffic, and missed conversions.

HireGummy's Vetted Talent

After 70+ applications, 4 rigorous screening rounds, 3 shortlisted candidates each preparing a custom strategy for Slip-Less Services, HireGummy placed a highly skilled Marketing Specialist, with over 5 years of Performance Marketing & SEO Expertise, who audited and rebuilt Slipless’s technical foundation.

Within 2 weeks of hiring, the specialist began optimizing the site’s speed, structure, and discoverability, with a dedicated Client Success Manager ensuring consistent communication and measurable improvements.

Business Specific Solution

Sami, the Marketing Specialist started off strong and after careful research, implemented these quick solutions. 

Speed Optimization

  • Improved First Contentful Paint (1.6s → 0.9s) and Largest Contentful Paint (3.8s → 1.7s).
  • Eliminated all Total Blocking Time (from 280ms → 0ms).
  • Compressed and optimized all product images.
  • Implemented lazy loading for below-the-fold visuals.
    Improved JavaScript execution time and streamlined asset delivery.

SEO Overhaul

  • Rewrote all meta titles and descriptions to ideal character limits.
  • Added targeted keywords to every product and category page.
  • Fixed heading structures (H1–H3) and alt text for accessibility.
  • Added product schema to improve Google indexing and visibility.
  • Ensured complete site indexing and crawlability.

Content & Technical Enhancements

  • Created an optimized content structure aligned with user intent.
  • Improved accessibility and site hierarchy for better crawl depth.

Lead Generation Improvement

  • Cut ad spend waste by 40% while improving lead quality
  • Boosted organic traffic by 3× within 60 days
  • Increased inbound lead flow and strengthened brand visibility.

Unprecedented Results

MetricBeforeAfterChange
Performance Score6093+55%
First Contentful Paint (FCP)1.6s0.9sFaster
Largest Contentful Paint (LCP)3.8s1.7sFaster
Total Blocking Time280ms0msEliminated
SEO Score (Rank Math)2783+56 Points
Organic Search Sessions42253+500%
Engagement Rate44%91.7%+108%

To learn more about Slip-Less Services and the Results, visit: 
Slip-Less Services Website

Why it Matters?

Speed and SEO go hand-in-hand. When your website loads slowly, Google doesn’t trust it, and your customers never see it.

By combining technical performance fixes with on-page optimization, HireGummy’s Marketing Talent helped Slipless Services go from invisible to unmissable, delivering faster performance, better engagement, consistent lead flow, direct revenue increase and exponential organic growth.

Discover the quality of talent and cost savings you can unlock

Book your free Consultation Call with HireGummy to explore how our specialised recruitment solutions can meet your company’s needs for high-quality, dedicated talent.

One of the things is we wanted to go digital and there’s a lot of companies that we have tried, and it was just a matter of finding the right fit for us.

I love the personal service, so Slip-Less Services has gone digital, thanks to HireGummy.

Michael Palas

Managing Director
Slip-Less Services

One of the things is we wanted to go digital and there’s a lot of companies that we have tried, and it was just a matter of finding the right fit for us.

I love the personal service, so Slip-Less Services has gone digital, thanks to HireGummy.

Michael Palas

Managing Director
Slip-Less Services

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