How a specialized HireGummy SEO expert transformed Slip-Less Services from technical stagnation to record-breaking revenue through forensic site optimization and strategic content scaling.
AD SPEND REDUCTION
REACH EXPANSION
BLOCKING TIME
SEO SCORE
Slip-Less Services
Safety solutions for entries
Michael Palas
Managing Director
INDUSTRY
Commercial Equipment
LOCATION
NSW, Australia
TIME TO HIRE
7 Days
Slip-Less Services was a Category Leader, and had a strong brand.
But its website? Not performing at its full potential.
Pages were slow, poorly indexed, and not optimized for search. The PageSpeed score sat at 60, with large unoptimized images and blocking JavaScript slowing the site down.
Only one page out of dozens was SEO-optimized; most had generic meta titles, descriptions over 160 characters, and no schema markup.
Even worse, many pages weren't being indexed or crawled properly, meaning Google didn't even see them.
They struggled with scaling digital lead generation, wasted ad spend, and inconsistent inbound leads.
Hence: low visibility, weak organic traffic, and missed conversions.
Legacy code and oversized assets causing 8-second mobile load times.
Google crawlers were unable to read core service pages due to poor site architecture.
PPC spend was being flushed on high-bounce landing pages with zero optimization.
Over-length meta descriptions and a total lack of schema markup for product catalogs.
Technical Marketing Specialist
After 70+ applications, 4 rigorous screening rounds, 3 shortlisted candidates each preparing a custom strategy for Slip-Less Services, HireGummy placed a highly skilled Marketing Specialist, with over 5 years of Performance Marketing & SEO Expertise.
Within 2 weeks of hiring, the specialist began optimizing the site's speed, structure, and discoverability, with a dedicated Client Success Manager ensuring consistent communication and measurable improvements.
A multi-phased approach focused on structural integrity, visibility, and conversion-centric growth.
Aggressive reduction of FCP and LCP scores through image compression, script minification, and CDN implementation.
Complete reconstruction of meta tags, schema markup, and internal linking structure to facilitate deep indexing.
Conversion rate optimization (CRO) paired with high-intent content clusters to drive ROI and capture traffic.
Data-backed transformation measured across 60 days of implementation.
| Metric | Before | After HireGummy | Impact |
|---|---|---|---|
| Performance Score | 60/100 | 93/100 | +55% |
| SEO Health Score | 27/100 | 83/100 | +207% |
| Organic Sessions | 42 / mo | 253 / mo | 502% Growth |
| Engagement Rate | 44% | 91.7% | +108% |
One of the things is we wanted to go digital and there’s a lot of companies that we have tried, and it was just a matter of finding the right fit for us.
I love the personal service, so Slip-Less Services has gone digital, thanks to HireGummy.
Managing Director
Slip-Less Services
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