Learn how a specialized HireGummy's remote Marketing Specialist built WesKleen's entire paid and email marketing infrastructure from zero, reaching multiple new accounts and generating revenue within 90 days.
META AD
ACCOUNTS REACHED
RETURN ON AD SPENT
TOTAL NEW REVENUE
WesKleen Supplies
Cleaning products supplier in Australia
Satyam Baldawo
Managing Director
INDUSTRY
Cleaning & Hygiene Supplies
LOCATION
NSW, Australia
TIME TO HIRE
10 Days
WesKleen Supplies had a strong product range and an established customer base built entirely through traditional sales.
But digital? Completely untouched.
No Meta advertising. No email marketing. No system to reach new customers online or re-engage existing ones. Every sale was coming through word of mouth or direct relationships, leaving an entire channel of revenue completely unrealised.
The founder knew the opportunity was there. They just didn't have the expertise or the bandwidth to build it themselves.
Meta Ads had never been run. There was no pixel, no campaign structure, no creative strategy.
An existing customer list was sitting unused with zero campaigns or automation in place.
100% of sales came through offline channels, leaving the business entirely dependent on manual outreach.
The team was focused on operations and fulfilment with no one dedicated to building the digital side of the business.
Digital Marketing Specialist
After 70+ applications, 4 rigorous screening rounds, 3 shortlisted candidates each preparing a custom strategy for Weskleen Supplies, HireGummy placed a highly skilled remote Marketing Specialist, with over 5 years of Paid Social Advertising & Email Marketing Expertise for product-based businesses.
Within 4 weeks of hiring, the specialist transformed WesKleen's Meta Ads infrastructure from scratch, launched their first email campaigns, and was tracking results against clear KPI, with a dedicated Client Success Manager ensuring consistent communication and measurable improvements.
A multi-phased approach focused on structural integrity, visibility, and conversion-centric growth.
Built the entire Meta advertising infrastructure from zero, pixel setup, audience targeting, ad creative strategy, and campaign optimisation.
Launched WesKleen's first email marketing channel, building sequences and campaigns that converted existing contacts into repeat buyers.
Systematically tested and refined messaging, targeting, and offers, converting 318 of 1,860 engaged accounts into paying customers.
Data-backed transformation measured across 90 days of implementation.
| Metric | Before | After HireGummy | Impact |
|---|---|---|---|
| Meta Ads Revenue | $0 | $15,300 | Built from Scratch |
| Email Marketing Revenue | $0 | $6,400 | New Channel Created |
| Total New Revenue | $0 | $21,700 | 4.5x ROAS |
| Ad Spend | $0 | $4,400 | Efficiently Deployed |
| Accounts Reached | 0 | 91,900 | Massive Reach |
| Accounts Converted | 0 | 318 / 1,860 | 17% Conversion Rate |
| Sales via Meta Ads | 0 | 50 | New Revenue Stream |
| Sales via Email | 0 | 26 | New Revenue Stream |
The shortlisted 3 candidates were all very related to the position with vast skills, experiences coupled with qualifications.
The hire process saved my time in choosing the right candidate. We highly recommend HireGummy.
Managing Director
— WesKleen Supplies
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