Learn how a HireGummy-placed Virtual Assistant rebuilt LinkedIn outreach from zero, scaled content output 2x, and pushed the founder's Social Selling Index into the top 2% of their industry — all within six weeks.
ENGAGEMENT BOOST
OUTREACH VOLUME
OUTREACH SUCCESS RATE
FOLLOWER GROWTH
LevelUp Professional Services
Founder-led Coaching
Naomi Skye
Co-Founder & Strategic Lead
INDUSTRY
Professional Coaching
LOCATION
NSW, Australia
TIME TO HIRE
7 Days
LevelUp Professional Services had a clear value proposition and a founder with real expertise to share.
But their LinkedIn? Needed better visibility.
Outreach had been paused entirely. Follower growth was stagnant. Content was either inconsistent or non-existent.
The founder was spending time delivering services with no one left to manage the brand, grow the audience, or keep the pipeline warm.
The result: a business with genuine authority but no one seeing it.
LinkedIn DM campaigns had stalled with no system to restart them.
Posts were infrequent, unstrategic, and failing to convert views into conversations.
The founder's LinkedIn Social Selling Index sat well below the top tier, limiting organic reach.
Everything depended on the founder personally, with no VA support to scale execution.
Virtual Assistant · Social, Content & CRM
After 70+ applications, 4 rigorous screening rounds, 3 shortlisted candidates each preparing a custom LinkedIn and content strategy for LevelUp Professional Services, HireGummy placed Aamna, a specialist with deep expertise in social content, outreach management, and CRM operations.
Within the first two weeks, Aamna rebuilt the outreach system from scratch, launched a consistent content calendar, and began tracking engagement metrics daily, with a dedicated Client Success Manager ensuring consistent communication and measurable improvements.
A multi-phased approach focused on structural integrity, visibility, and conversion-centric growth.
Built and executed a consistent weekly content calendar, posts, carousels, and authority-building articles that positioned the founder as a top voice in their space.
Restarted paused outreach campaigns with personalised messaging sequences, connection request copy, and follow-up cadences that achieved an 80% acceptance rate.
Systematically improved the founder's LinkedIn Social Selling Index through profile optimisation, engagement activity, and audience targeting, pushing them into the Top 2% of their industry.
Data-backed transformation measured across 6 weeks of implementation.
| Metric | Before | After HireGummy | Impact |
|---|---|---|---|
| LinkedIn Engagement Rate | Low / Inconsistent | Consistently High | 408% Boost |
| Outreach Volume | Paused | Fully Active | 8x Scaled |
| Outreach Acceptance Rate | ~10% | 80% | +700% |
| LinkedIn SSI Ranking | Below Average | Top 2% | Industry Authority |
| Follower Growth | Stagnant | Growing | +30% |
| On-Time Content Delivery | Irregular | 100% | Zero Missed Posts |
| Content Output | 1x | 2x | Doubled Production |
| Personal Brand Score | Low | 64% | Measurable Growth |
Since working with HireGummy our operations have changed for the better because they sourced and placed the right people into our business.
That on-going support gives us so much peace of mind compared to our experiences elsewhere.
Co-Founder
— LevelUp Professional Services
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